If Amazon opens mini-department stores like rumors, it could include high-tech locker rooms and the retailer’s own clothing brands, according to a Wall Street Journal report. The aim is apparently to address some of the normal annoyances of clothing shopping, increase its own brand recognition and make the stores as efficient as possible.
One idea is that customers will use a smartphone app to scan QR codes of items they want to try. Associates will then collect the items and place them in fitting rooms, and the process can eventually become more automated with the use of robots.
Once inside, you could ask for more clothes with a touch screen, which can also recommend items you might find based on what you have chosen so far. It can be brought back by co-workers and slid through a sliding door that retains your privacy.
In the past, Amazon has showcased other high-tech shopping experiences, such as AR, which would show what your hair will look like with different hair dyes. It has also patented a mirror for the use of virtual clothing, but there is still no sign that it will use such technology in department stores. It also sold the Echo Look camera, a standalone device that gave owners fashion advice using artificial intelligence and machine learning (below), though it was discontinued last year.
It is reported that Amazon will also sell its own brands, as well as a variety of third-party manufacturers’ clothing. In addition to its own Amazon Essentials range, its online store currently delivers products from designers such as Oscar de la Renta, Altuzarra and La Perla. However, many luxury and luxury brands — with the highest profitability — have resisted placing goods online at Amazon.
Reports from Amazon department stores began appearing last month, with sites about a third larger than regular stores. At 30,000 square feet, however, they would still be larger than Amazon’s other physical locations, except Whole Foods.
Even as some physical retailers, including JC Penney and Niemen Marcus, filed for bankruptcy, Amazon saw sales explode during the pandemic when users shopped online from home. However, customers who were recently interviewed by Wells Fargo said they prefer the physical in-store shopping experience and do not want to pay for delivery if they are not Prime members. WSJ noticed. In addition, clothing in Amazon’s department stores would allow electronics such as Fire TVs, readers, Echo speakers and more to be displayed.
All of this is still a rumor that has not yet been confirmed by Amazon, so take it with some skepticism. Considering how fast the business is currently expanding into retail, it still makes sense.
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