Following the integration of OnePlus into Oppo in June, co-founder Pete Lau, who has been appointed chief product officer for both brands since May 2020, is ready to share more about what he can expect from his extended team, or “OnePlus 2.0.”
We already knew about the upcoming unified operating system, which will apparently bring the best of both worlds – the flexibility and lightness (without ads!) Of OnePlus’ OxygenOS, combined with the reliability and smartness of Oppo’s ColorOS. In a recent group interview, Lau added that this system, which has yet to be named, will be based on Google’s upcoming Android 13, and that it will appear on OnePlus’ 2022 flagship device — probably called ‘OnePlus 10’ – which only appears half of the year. Some existing devices will also receive this update, although no specific models have been mentioned. (Lau said that the Nord 2 already has an early version of the integrated code base, so chances are it will get the full upgrade.)
Since the shared operating system would reduce the differentiation between Lau’s two brands, you may be wondering what the ‘perfect’ flagship smartphone would probably produce? Lau never implied anyone who wanted to give a direct answer that he did not believe such a device would ever exist. He refers to an internal demographic map with 20 user categories, each linked to a combination of different needs – to the level of product size, specific photography features, loading modes, weight and more.
Lau’s basic definition of OnePlus users is ‘technology enthusiast’, but he added that due to this mapping it is still impossible to meet everyone’s needs with a single device. As such, the driver thinks the market is large enough for its two brands to avoid friendly fire. For the same reason, OnePlus’ Nord line will still co-exist with the Oppo Reno series (and Realme, for that matter), although the similarity of their designs is still questionable. (Lau insisted that each brand have a dedicated design team, even after the merger.)
Another area that OnePlus benefits from integration is photography. Lau pointed out that what used to be a camera crew of about 100 people is now about 700, which could allow OnePlus to take better advantage of its relationship with Hasselblad, especially with their continued work on color science this year. The manager added that he can not say that OnePlus currently has the best camera performance, but he is sure that it is ‘definitely’ among the top in the industry.
Lau conceded that with his extended role, even if he had 48 hours a day, it would still be impossible to personally utilize every detail of every product as he had done before (let’s just say that it is unlikely that he would I ‘ throwing an attack on a minor design issue on a logic board, as he did earlier in the days of the Oppo Blu-ray player). Instead, Lau has been spending a lot of time with his new Oppo teammates over the past year or so, hoping to turn what used to be a leadership-driven mission into true teamwork. It will be a while before we get a real taste of this fruit, but Lau is “confident that this new unified operating system will not disappoint.”
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